Tagged with relationships

Five Days of Marketing: Relationships

The following is an excerpt from my new book, The Fruition Coalition Marketing Plan Workbook. ISBN 978-1-300-59132-1. $24.99. Congratulations—you have completed the first two sections of this workbook! We are now going to explore your organization’s relationships. Relationships are perhaps the most important thing in life, and this maxim holds true in the practice of … Continue reading

Five Days of Marketing: Introduction

The following is an excerpt from my new book, The Fruition Coalition Marketing Plan Workbook. ISBN 978-1-300-59132-1. $24.99. Marketing is the art of bringing together like-minded people to develop mutually beneficial relationships and to exchange ideas and resources. Organizations engage in marketing whenever they offer a program or service, recruit volunteers, or raise money. In … Continue reading

The Situated Self

We are each situated within our relationships, environments, and the natural order. The self is the domain where we exercise the most control. Relationships are complex and the environment is chaotic. All four domains are interconnected.