Tagged with marketing

The People Pages: Marketing Basics

From The People Pages: Resources for Social Change (c) 2003 The Fruition Coalition Marketing is the art of bringing like-minded people together to achieve common goals.  In nonprofit organizations, these people include program participants, donors, and volunteers. Segmentation is the process of grouping people according to their demographics, interests, attitudes, motivation, social affiliations, and/or lifestyle.  … Continue reading

Tips, Tricks, and Secrets

Whenever I see those words in marketing copy, I immediately feel a bit suspicious. I crave real relationships, openness, and authenticity and I try to integrate these values into my work and my marketing efforts. I don’t want to offer tips, tricks, or secrets through my work; instead, I hope to inspire deeper and more … Continue reading

The People Pages: Public Relations Basics

from The People Pages: Resources for Social Change (c) 2003 The Fruition Coalition Public Relations is the art of influencing public opinion about your organization through personal or impersonal interaction.   Public perception is shaped through publications such as brochures and newsletters, demeanor on the phone and in person, and the mass media. Publicity is free … Continue reading

Five Days of Marketing: Promotion Campaigns

The following is an excerpt from my new book, The Fruition Coalition Marketing Plan Workbook. ISBN 978-1-300-59132-1. $24.99. There may be times when your organization develops a specific promotion campaign. These might include the announcement of a new program, a special event, or a public policy campaign. Whenever your organization begins a new promotional effort, … Continue reading

Five Days of Marketing: Communication

The following is an excerpt from my new book, The Fruition Coalition Marketing Plan Workbook. ISBN 978-1-300-59132-1. $24.99. Communication is the way that your organization formally and informally listens to, responds to, and shares information with its friends. To begin, we will create a list of key words and phrases associated with your organization and … Continue reading

Winter 2013 Webinars Announced

The Fruition Coalition’s Winter 2013 webinars are focused on capacity building. These classes will strengthen your organization to position it for sustainability and success. Each online class costs $45 and includes a free comprehensive e-Workbook ($19.99 value). Classes begin at 11 a.m. Eastern time. Grant Proposal Writing February 8, 2013 This class will prepare both … Continue reading

Five Days of Marketing: Relationships

The following is an excerpt from my new book, The Fruition Coalition Marketing Plan Workbook. ISBN 978-1-300-59132-1. $24.99. Congratulations—you have completed the first two sections of this workbook! We are now going to explore your organization’s relationships. Relationships are perhaps the most important thing in life, and this maxim holds true in the practice of … Continue reading

Five Days of Marketing: Brand

The following is an excerpt from my new book, The Fruition Coalition Marketing Plan Workbook. ISBN 978-1-300-59132-1. $24.99. On this page, we are going to explore and describe your organization’s brand. Your brand represents the intended and expected relationship between your organization and its multiple stakeholders. To describe your organization’s brand, discuss the following questions. … Continue reading

Five Days of Marketing: Introduction

The following is an excerpt from my new book, The Fruition Coalition Marketing Plan Workbook. ISBN 978-1-300-59132-1. $24.99. Marketing is the art of bringing together like-minded people to develop mutually beneficial relationships and to exchange ideas and resources. Organizations engage in marketing whenever they offer a program or service, recruit volunteers, or raise money. In … Continue reading