Tips, Tricks, and Secrets

Whenever I see those words in marketing copy, I immediately feel a bit suspicious. I crave real relationships, openness, and authenticity and I try to integrate these values into my work and my marketing efforts. I don’t want to offer tips, tricks, or secrets through my work; instead, I hope to inspire deeper and more expansive thinking and feeling to elevate the tenor of, and meaning in, our work. Is this realistic? Is this what people want? I’m not so sure. By aligning my work and my marketing with my lofty ideals, I may actually be alienating and excluding a lot of people that would eventually be open to pursuing more complex ideas. Tips, tricks, and secrets might actually be superficial entry points to strong, meaningful relationships.

I felt a bit of dis-ease as I wrote the copy for two of my recently published books, The Fruition Coalition Grant Proposal Workbook and The Fruition Coalition Marketing Plan Workbook. I wanted to convey that they were simple and easy to use, which they were and I did. But I feel that there are also a handful of profound ideas within each book that could change the way we think about proposals and marketing. This was not captured in my marketing. I made this choice because I feel the books would be really, really, helpful to organizations and I want them to buy and use them.

Thus has been my marketing conundrum with the Fruition Coalition – balancing meaning with pragmatism, depth with superficiality, and complexity with simplicity. Any suggestions?

Winter 2013 Webinars Announced

The Fruition Coalition’s Winter 2013 webinars are focused on capacity building. These classes will strengthen your organization to position it for sustainability and success. Each online class costs $45 and includes a free comprehensive e-Workbook ($19.99 value). Classes begin at 11 a.m. Eastern time.

Grant Proposal Writing

February 8, 2013

This class will prepare both inexperienced and seasoned grant proposal writers for successful writing and project management. Topics covered include identifying prospective donors, developing relationships with philanthropic partners, grant proposal structure and contents, organizing the writing process with a team, budgeting, and managing grants that have been received. Students will receive a free copy of The Fruition Coalition Grant Proposal e-Workbook (ISBN 978-1-300-59094-1).

Nonprofit Marketing Planning

February 15, 2013

This class will guide students through the process of articulating information about the organization, environment, relationships, and communication leading to the development of marketing strategies and a comprehensive marketing plan. This class will help your organization become more grounded in its values and identity, create opportunities for meaningful engagement, and develop strong, mutually beneficial relationships so that organizational goals can be achieved. Students will receive a free copy of The Fruition Coalition Marketing Plan e-Workbook (ISBN 978-1-300-59132-0).

Board Development

March 1, 2013

This class will explore the multiple components of a comprehensive board development initiative. Topics covered include governance and other responsibilities, recruitment, orientation, operations, professional development, evaluation, and developing a strong relationship with the executive director. Students will learn how to expand the board’s skills and strengthen their sense of purpose and commitment. Students will receive a free copy of The Fruition Coalition Board Development e-Workbook (forthcoming).

Strategic Planning

March 15, 2013

In this class, students will learn about the strategic planning process. Topics covered include facilitation and organization, community engagement, data analysis, decision making, goal setting, implementation, and evaluation. Participants will be prepared to create a living plan that is easily accessible and user friendly. Students will receive a free copy of The Fruition Coalition Strategic Planning Workbook (forthcoming).

Changemaker Chat: Angela Giacchetti

Marketing and communications strategist Angela Giacchetti is passionate about empowering people and working for social justice. A specialist in branding and positioning, cause marketing, and strategic communication, Angela independently speaks and teaches. She also works as Associate for Pipeline Fellowship and consultant to Three Furies. Follow her on Twitter @AGiacchetti.

 

How did you first become interested in social change?

Some folks have an “ah-ha” moment that they can articulate. I don’t. As long as I can remember, I have been exploding with questions about the world and feeling unsatisfied with the status quo.

Perhaps it comes from my not-so-unique family background. I was raised by a single mom who cleaned other people’s houses to keep our electricity on. However, I think I also come from enough privilege that I felt audacious and empowered to fight.

How do you define social justice?

Justice is not charity, salvation, sympathy, or paternalism. It’s about empathy and most importantly, survival. I don’t work on social justice issues because it makes me feel warm and fuzzy. I do it because my life depends on it.

What has been your most exciting experience as an activist?

The most exciting thing I’ve ever experienced was speaking on the Planned Parenthood Truth Tour in Englewood NJ. I got to share my personal story as a former patient to a large crowd alongside my elected officials. Although it was a delight to give voice to the patient perspective, it was my big brother that made the day. There was a lively counter-protest going on. When I was at the microphone, they were screaming very hateful things. One of my older brothers was in the crowd supporting me and pulled the counter-protest organizers aside to tell them I was his sister. While I was amplifying the voices of others, he was amplifying my voice. It was so touching to see my activism make my family stronger, and to see it click for my brother that the personal is political.

What is the most interesting project in which you are currently involved?

I am Pro-Choice Co-Chair of WIN.NYC (Women’s Information Network of New York City) and love the group of women I get to work with. It’s interesting to see how powerful meaningful connections with others can be in terms of social change. Don’t underestimate your personal relationships.

What is your vision for a better world?

One of the things I feel strongly about is defining equality. We need to get specific on how we are making strides for equity and justice. Let’s not simply toss around the words “justice”, “equality”, and “social good”. In my vision for a better world, we are able to define what we are exactly changing, how we are working to make progress, and how we are measuring that impact.

What are your plans for the future?

I’m working on approaching change through varied channels–political and social activism, direct service, leadership and mentorship, and even business. My work at Pipeline Fellowship has taught me that there are many ways to make change. We train women philanthropists to become angel investors through education, mentoring, and practice. Each participant commits to invest in a woman-led for-profit social venture at the end of the training.