Three New Leadership Books from The Fruition Coalition

The Fruition Coalition has three new leadership books available: Affirmations for Mindful Leaders, Limitless Loving Leadership, and Incandescent Leadership. All three books have been designed to expand the awareness and strengthen the effectiveness of leaders in all fields. These books are available in print or as eBooks at http://www.lulu.com/spotlight/fruitioncoalition.

Affirmations for Mindful Leaders (ISBN 978-1-300-65919-8, 76 pages, $9.99) is a collection of 50 affirmations for leaders who are mindful, ethical, intentional, authentic, and transformational. The affirmations span ten areas: vision; purpose; passion; power; relationships; innovation; risk; responsibility; balance; and transformation. Each affirmation has been carefully designed to help leaders feel more motivated, inspired, purposeful, and connected.

Limitless Loving Leadership (ISBN 978-1-300-65933-4, 92 pages, $12.99) is a collection of essays that explore the intersections of personal and professional life. Author Jessica R. Dreistadt examines some of her life and leadership experiences to reveal lessons about humility, authenticity, appreciation, flexibility, intention, trust, and wisdom. The original 2009 essays from The Activist’s Muse are updated with renewed insights and reflections. Each section also includes reflection questions for readers.

Incandescent Leadership (ISBN 978-1-300-65928-0 , 80 pages, $12.99) is a workbook that helps leaders become more warm, bright, and clear. This book presents a model of leadership, but more importantly it is also process of structured self-discovery through which readers can identify and build upon their distinctive radiance and brilliance. Brief statements and focused questions help readers explore ten areas: purpose, becoming, connection, compassion, energy, wisdom, inspiration, responsiveness, creativity, and transformation.

Check back over the next three days for excerpts from each book.

Five Days of Marketing: Promotion Campaigns

The following is an excerpt from my new book, The Fruition Coalition Marketing Plan Workbook. ISBN 978-1-300-59132-1. $24.99.

There may be times when your organization develops a specific promotion campaign. These might include the announcement of a new program, a special event, or a public policy campaign. Whenever your organization begins a new promotional effort, use these questions to think through its goals and activities. These questions can also be used for ongoing promotional efforts such as board recruitment, fundraising, or program enrollment.

Who is responsible for managing this campaign?

Who else will be involved in this campaign? What is their role? What are their responsibilities?

How much time will be needed to manage this campaign?

What are the goals of this promotion campaign?

Who is the audience for this campaign?

What do you want the audience to do or know?

How does this campaign connect with the audience’s goals?

What information needs to be shared?

What information need to be collected?

What are your key messages?

How will this campaign promote engagement and dialogue?

How will this campaign integrate your organization’s brand?

How will this campaign integrate your organization’s strategic direction?

How will printed collateral be used in this campaign?

How will your organization’s website be used in this campaign?

How will social media be used in this campaign?

How will traditional media be used in this campaign?

How will you use paid promotion in this campaign?

How will you evaluate the success and impact of this campaign?

What will be different in your organization or community if this campaign is successful?

Soon, we will start to develop specific communication and marketing goals for your organization. Write our your responses to these questions for all of your organization’s planned publicity campaigns over the next year. We will use this as a reference when developing goals.

The Fruition Coalition Marketing Plan Workbook can be purchased at our store. An eBook version is also available.

Five Days of Marketing: Communication

The following is an excerpt from my new book, The Fruition Coalition Marketing Plan Workbook. ISBN 978-1-300-59132-1. $24.99.

Communication is the way that your organization formally and informally listens to, responds to, and shares information with its friends. To begin, we will create a list of key words and phrases associated with your organization and programs. This can be used as a reference when writing formal communications material.

From there, we will explore seven additional areas:

Communication Philosophy—To begin, we will explore your organization’s philosophy of communication and interaction with multiple stakeholders.

Customer Service—Next, we will explore how your organization responds to emerging community needs, responds to stakeholder concerns, and assures satisfaction with all aspects of the organization.

Printed Collateral—In this section, we will organize information about the various printed communication materials that your organization creates such as newsletters, flyers, and brochures.

Website—Then, we will work through a list of questions about your organization’s website to make sure it is adequately meeting the needs of your organization and your stakeholders.

Social Media—After examining your organization’s website, we will develop some strategies for effectively using social media.

Publicity—Next, we will develop specific strategies for your organization to effectively interact with traditional media.

Paid Promotion—After that, we will examine how advertising and direct mail can be used by your organization.

Promotion—In this section, we will look at the various ways your organization promotes its work to specific stakeholders and the entire community.

To conclude the communication section of this workbook, we will develop specific communication goals for your organization.

To begin, think of all of the reasons why your organization needs to use these communication tools. Check all that apply and any additional purposes.

____Recruiting program participants

____Other fundraising efforts

____Recruiting volunteers

____Announcements and news

____Recruiting board members

____Communication with stakeholders

____Recruiting staff

____Special events

____Other:

The Fruition Coalition Marketing Plan Workbook can be purchased at our store. An eBook version is also available.

Winter 2013 Webinars Announced

The Fruition Coalition’s Winter 2013 webinars are focused on capacity building. These classes will strengthen your organization to position it for sustainability and success. Each online class costs $45 and includes a free comprehensive e-Workbook ($19.99 value). Classes begin at 11 a.m. Eastern time.

Grant Proposal Writing

February 8, 2013

This class will prepare both inexperienced and seasoned grant proposal writers for successful writing and project management. Topics covered include identifying prospective donors, developing relationships with philanthropic partners, grant proposal structure and contents, organizing the writing process with a team, budgeting, and managing grants that have been received. Students will receive a free copy of The Fruition Coalition Grant Proposal e-Workbook (ISBN 978-1-300-59094-1).

Nonprofit Marketing Planning

February 15, 2013

This class will guide students through the process of articulating information about the organization, environment, relationships, and communication leading to the development of marketing strategies and a comprehensive marketing plan. This class will help your organization become more grounded in its values and identity, create opportunities for meaningful engagement, and develop strong, mutually beneficial relationships so that organizational goals can be achieved. Students will receive a free copy of The Fruition Coalition Marketing Plan e-Workbook (ISBN 978-1-300-59132-0).

Board Development

March 1, 2013

This class will explore the multiple components of a comprehensive board development initiative. Topics covered include governance and other responsibilities, recruitment, orientation, operations, professional development, evaluation, and developing a strong relationship with the executive director. Students will learn how to expand the board’s skills and strengthen their sense of purpose and commitment. Students will receive a free copy of The Fruition Coalition Board Development e-Workbook (forthcoming).

Strategic Planning

March 15, 2013

In this class, students will learn about the strategic planning process. Topics covered include facilitation and organization, community engagement, data analysis, decision making, goal setting, implementation, and evaluation. Participants will be prepared to create a living plan that is easily accessible and user friendly. Students will receive a free copy of The Fruition Coalition Strategic Planning Workbook (forthcoming).

Five Days of Marketing: Relationships

The following is an excerpt from my new book, The Fruition Coalition Marketing Plan Workbook. ISBN 978-1-300-59132-1. $24.99.

Congratulations—you have completed the first two sections of this workbook! We are now going to explore your organization’s relationships.

Relationships are perhaps the most important thing in life, and this maxim holds true in the practice of marketing as well. Marketing is the process of making the most of your organization’s relationships in, I argue, a non-manipulative way that creates value for everyone.

In this section, we are going to explore your organization’s relationships with multiple stakeholders:

  • Program participants—the people who actively engage in the programs and services offered by your organization
  • Philanthropic partners—the people and organizations that provide financial support to your organization
  • Staff—the people who perform the work of your organization for remuneration
  • Board of directors—the group responsible for governance of your organization
  • Other volunteers– people who contribute their time to the work of your organization
  • Strategic partners—organizations that collaborate with your organization
  • Communities served—groups of people who benefit from your organizations
  • Communities of practice—other organizations that are providing similar programs and services

These groups are called target markets in marketing practice, but I like to think of them as friends of the organization to emphasize the mutuality of the relationship. Another marketing practice is called segmenting. This is the process of organizing large groups, such as program participants, into more specific groups based on relevant characteristics such as age, length of involvement, or depth of involvement.

On the pages that follow, describe each type of organizational friend, or target market. You might find it helpful to complete a worksheet for specific individuals or market segments. You may also find that you are able to identify market segments by thinking through the questions about each group.

Make sure that the information you record for each target market is not based on unexplored assumptions. Use formal and informal means to gather information about each group.

After describing each target market, we are going to analyze the networks that connect your organization to individuals and groups both within and outside of your community.

The Fruition Coalition Marketing Plan Workbook can be purchased at our store. An eBook version is also available.

Five Days of Marketing: Brand

The following is an excerpt from my new book, The Fruition Coalition Marketing Plan Workbook. ISBN 978-1-300-59132-1. $24.99.

On this page, we are going to explore and describe your organization’s brand. Your brand represents the intended and expected relationship between your organization and its multiple stakeholders. To describe your organization’s brand, discuss the following questions.

What does our organization have to offer to our stakeholders?

How does our organization fulfill the desires of multiple stakeholders?

What do our stakeholders believe about our organization?

What do our stakeholders expect from our organization?

How are these intentions and expectations communicated?

How are these intentions and expectations realized?

How does the language used by our organization express these agreements?

How do our interactions support or exemplify these agreements?

How does our organization’s design articulate these agreements?

What do people think and feel about our organization?

What do people remember about our organization?

How does our brand relate to our values and culture?

How does our brand relate to our core competencies?

How is our brand integrated into our programs and services?

How does our location add value to our brand?

How does our brand distinguish us from other organizations? What is our identity?

The Fruition Coalition Marketing Plan Workbook can be purchased at our store. An eBook version is also available.

Five Days of Marketing: Introduction

The following is an excerpt from my new book, The Fruition Coalition Marketing Plan Workbook. ISBN 978-1-300-59132-1. $24.99.

Marketing is the art of bringing together like-minded people to develop mutually beneficial relationships and to exchange ideas and resources. Organizations engage in marketing whenever they offer a program or service, recruit volunteers, or raise money. In other words, marketing is an ongoing, everyday practice. In this book, we will learn how to be more intentional and strategic about marketing so that your organization builds stronger relationships to achieve its goals.

In my experience, many people in the nonprofit sector resist marketing. It is sometimes thought of as a wicked enterprise that is based on deception and manipulation. Nonprofits sometimes adopt marketing practices from the for-profit sector only to deepen their distain for the field. In this workbook, we are going to redefine marketing as a positive, relational practice that is specific to social change and community benefit organizations. We will carefully explore and expose all of the mysteries of marketing, leading to both greater comfort and confidence as well as a solid plan that can benefit your organization, the people you serve, and your community. By the end of this book, I hope you will see marketing as both useful and fun.

I was a marketing major in college. I love creative ideas and creating connections. Marketing feels very natural to me. My marketing practice is authentic and holistic. It is an expression of my values and my hopes for the world. I never compromise myself when I engage in marketing, though I do sometimes stretch myself so that I am able to meet others where they are. As you work through the pages in this book, think about your own philosophy of marketing and how it can be an expression of your organization’s core values.

We are going to begin by carefully examining your organization. We will start by exploring your organization’s values and culture. From there, we will identify core competencies, describe your programs and services, describe your location, and articulate your brand. Next, we will examine the social, institutional, and political environments in which your organization is situated. From there, we will explore all of your organization’s internal and external relationships. After that, we will discuss how your organization can communicate with the many people and organizations that are involved with your work. After we have explored your organization, environment, relationships, and means of communication, we will start to develop specific marketing goals and strategies. To conclude, will organize everything into a living plan to guide the marketing efforts of your organization.

With best wishes for continued success in responding to community needs and creating new possibilities,

Jessica R. Dreistadt

Founding director, the Fruition Coalition

The Fruition Coalition Marketing Plan Workbook can be purchased at our store. An eBook version is also available.