- What social condition(s) are we trying to shift?
- What change will positively influence this social condition?
- What is the specific ask?
- Are there any acceptable alternatives to this ideal solution?
- What will be the result of making such a change for the community overall and in the lives of individual people?
- What are the financial, environmental, and human costs and benefits of making such a change?
- What stories illustrate the need for this change?
- What data support the need for this change?
- What visuals can be used to communicate the need for this change?
- What structural obstacles are preventing this change from taking place?
- What personal or organizational resistance exists toward this change?
- What are the values and priorities of the decision makers that we need to influence?
- What other individuals and groups are working on this issue?
- Who else cares about this issue and why is it important to them?
- How will we engage others in our advocacy efforts?
- What key messages do we need to share?
- Who needs to hear our key messages?
- How will we communicate our key messages?
- How will we prepare others to be effective advocates for our cause?
- How will we strategically time our advocacy campaign?
Learning can be scary because it inherently implies detachment from currently held beliefs and understandings. It can be a threat to our individual or group identity.
Alternatively, I see learning as an opportunity to grow. While we may choose to shift our position as a result of something we have learned, learning can also result in having a more expansive view or increased flexibility to shift our perspective. We can do both while remaining still in the same spot, in the safety of our core values and purpose.
If you read this blog, you might have noticed that I am an optimist. Someone very kindly called me a ‘beacon of hope’ recently. While many people have expressed appreciation for the work that I am doing through The Fruition Coalition, others have expressed concern that it is detached from reality.
Can optimism and realism be complementary rather than contradictory? I think they can. Without optimism, our efforts to change the real conditions of our lives lack vision. Without realism, our dreams for the future lack grounding. Both are necessary, and both are mutually reinforcing.